About industry

Cloud communication offers enterprises cost-effective communications solutions that combine voice, messaging and data communication services over networks of telecom operators or MNOs. As per Juniper Reports, there are expected to be 7.72 billion mobile subscribers globally at the end of 2017, that are projected to grow at a CAGR of 2.5% to 8.74 billion by 2022.

About Company

The company was incorporated in 2004 and are headquartered in Mumbai, India. As of July 31, 2019, they spread across four continents and have clients that include some of the world’s largest and well-known organisations, including a number of Fortune Global 500 companies. Serviced over 27,500 clients.

Route mobile provide cloud-communication platform as a service (“CPaaS”) to enterprises, over-the-top (“OTT”) players and mobile network operators (“MNOs”). Range of enterprise communication services includes A2P / P2A / 2Way Messaging, Rich Communication Services (“RCS”), OTT business messaging, voice, email, and omni channel communication. Further, they also offer SMS analytics, firewall, filtering and monetization, SMS hubbing and Instant Virtual Number (“IVN”) solutions to MNOs across the globe.

Operations are internally aligned into the following business verticals:

  • Enterprise.
  •  Mobile operator.
  •  Business process outsourcing (“BPO”).

Enterprise. Enterprise vertical primarily provides cloud based communication platform to enterprises to enable digital communication through multiple channels including RCS, A2P / P2A messaging, 2Way Messaging, OTT business messaging, enterprise email and URL shortening; and Mail2SMS.

Mobile Operator. Main service offerings in this segment include SMS analytics, firewall, filtering, monetization and CPaaS and hubbing solutions.

Business Process Outsourcing (BPO).  They provide a range of BPO services including client support, technical

support, booking and collection services.

As on the date of this Draft Red Herring Prospectus, Company has total 22 (twenty two) Subsidiaries of which 9 (nine) are direct subsidiaries and 13 (thirteen) are stepdown subsidiaries


1. Sphere Edge Consulting (India) Private Limited;

2. Start Corp India Private Limited;

3. Cellent Technologies (India) Private Limited;

4. Call 2 Connect India Private Limited;

5. Route Mobile (UK) Limited;

6. RouteSms Solutions Nigeria Ltd;

7. RouteSms Solutions FZE, UAE;

8. Route Mobile PTE Limited, Singapore;

9. Route Connect Private Limited.

Objects of the Offer

Repayment or pre-payment, in full or part, of certain borrowings of our Company(millions)                 369.00

Acquisitions and other strategic initiatives(millions)     830.00

Purchase of office premises in Mumbai(millions)            650.00

General corporate purposes*                                                                                                                                [●]

Strengths of the company

  • Leading CPaaS providers to enterprises, OTT players and MNOs. Ranked second globally as a tier 1 A2P service provider for 2017.
  • Global connectivity through established relationships with MNOs.
  • Diversified and global client base across industries serviced locally.

Promoters are Sandip kumar Gupta and Rajdip kumar Gupta.

Chandrakant Gupta, aged 66 years, is the Chairman and Non-executive Director of our Company.


 revenuePercentage of total billing
Total billing845Cr100.00%
IPO dateSep 9 – Sep 11 (2020)
Issue size600 Cr(42,290,091 Eq shares)
Listing price band165 -166 per equity share
Face value2 Rs
1 Lot size90 shares
Retail portion10%
Minimum quote14,940 Rs
Maximum quote1,94,220 Rs
Offer opens onSep 9, 2020
Offer closes onSep 11, 2020
Credit of shares in demat accountSep 18, 2020
Listing dateSep 21, 2020

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